The status of the world fisheries resources is not being improved, becoming one of concerns for international community. Against this backdrop, certification by non governmental organizations has been influencing the purchase willingness of consumers, so as to encourage the sustainable conservation and utilization of fisheries resources. The Marine Stewardship Council (MSC) is such a non governmental organization and has a relative improved certification system since its establishment. The number of certificated fisheries has increased significantly in recent years, almost reaching 120; and the number is expected to increase in the near future. This research shows that certification by MSC has got great support from consumers in developed countries, demonstrating the greater recognition of MSC label. But certifications by MSC with respect to depleted fisheries, fisheries with poor data and bottom trawling fisheries have been full of controversies and are expected to be improved. Finally, a proposal has been made that on one hand, MSC certification principles and criteria might shed some light on domestic fisheries management whereas domestic fisheries are not likely to apply for this certification; on the other hand, Chinese companies operating in the high seas, such as those targeting tuna, should apply for this certification in order to explore further the markets of developed states.