With the rapid development and gradual popularization of China’s Internet industry, the wide application of Internet permeates every aspect of human life and is established as one of its major tools. The advent of the Internet fortifies collegelevel party organizations for it’s “political, innovative and effective consciousness” and it brings forth new opportunities. On behalf of the Communist Party of China, the collegelevel party organizations perform their important duties of maintaining close ties with the masses and guiding, organizing and uniting them, and implementing the Party’s line, principles and policies at the grassroots level. The application of Internet to the collegelevel Party organizations’ mass work innovates not only the concept of mass work itself, but also its methodology and working mechanism. The ideological innovation is the basis for the innovative application of Internet in the collegelevel Party organizations’ mass work. The innovation of mass work, a harmonious Partymass relationship and a sound development of collegelevel Party building could be all accomplished by establishing a network in which Party members can best contact and serve the masses, formulating the rules concerning the contact between the Party members and the masses, instituting a free and efficient mechanism for the masses to express their wishes and participate in politics.