Firstly,the author points out the essence of recreational fishery from experiencing economy point of view. Recreational fishery is a fisheries economics, which deals with the property of aquacuhures, bodies of water and fishing gears, with the stage of fisheries service and culture, with the products to provide recreational fishery experiencing. Secondly, based on the developmental status of recreational fishery in China, the author puts forward the new way to promote the Chinese recreational fishery. For example, with overall image position and rational planning to carry out the scientific concept of development, with fisheries culture to integrate the resources, with recreational fishery to combine structural adjustment, with different forms of recreational fishery operation to design experiencing, with experiencing economy to elect the marketing promotion strategy.